Enticing a varied customer base through a revitalised approach, St Margaret's Hospice Charity shop has seen more and more customers come through their shop doors in recent times.
Like many other charity shops, St Margaret's Hospice Charity shop receives a wide variety of donated items. But, with the current trend for up-cycling and restoring furniture the charity has found a new way of marketing so by either me of the less appealing furniture items.
Using Colourman Paints to either create a subtle shabby chic effect or by lightly distressing the furniture, the charity have found a whole new customer base which is increasing all the time. |