Enticing a varied customer base through a revitalised approach, St Margaret's Hospice Charity shop has seen more and more customers come through their shop doors in recent times.

Like many other charity shops, St Margaret's Hospice Charity shop receives a wide variety of donated items. But, with the current trend for up-cycling and restoring furniture the charity has found a new way of marketing so by either me of the less appealing furniture items. 

Using Colourman Paints to either create a subtle shabby chic effect or by lightly distressing the furniture, the charity have found a whole new customer base which is increasing all the time.

They have mainly used Colourman paint number 814 and 105 which are subtle off white and creams but have also created some statement pieces to go in the window which have drawn people in. 

The pieces are then waxed using classic clear wax from Colourman.  All this is done with volunteers some who are experienced and some not so.  The biggest advantage for them has been how easy the paint has been to work with and any mistakes that are made are easily corrected.

Greg Farmer who was responsible for starting this side of the business has been delighted by the results.  Greg has found with its quick drying properties and amazing chalk effects that they can create, the results have enhanced the shop and sales, too.  He is also delighted with the service he receives from Colourman Paints.

Greg heard of Colourman Paints by word of mouth from another furniture restorer who was extolling the virtues of this chalk paint to Greg.

With the success of this shop, the charity are now looking to carry on this model into another charity shop.